I’ve decided there are a lot of things that companies waste money and resources on. I think we all need to take a day and go through our websites, our collateral, our services, our products…our “spaces of communication” and figure out what is unnecessary or useless spending. How could we spend our money more wisely? How could we communicate more effectively in these spaces?
Recently, while flying across the country I couldn’t help but notice the “no smoking” signs above every row of seats on the plane. Not only are the signs there, they are constantly lit up as to remind the passengers that “no smoking” is in effect. Is there ever a time when the light is turned off and you can smoke? Not that I know of. With all of the announcements flight attendants make and all the rules of flying you would think that space could be used for something more useful. What if that space was used to warn people how much time they have left before they can turn on or need to turn off their electronics?
Smoking was prohibited on all U.S. domestic flights in 1998. It’s been over 10 years and we still have no smoking signs throughout entire planes. Obviously switching all of those signs to something relevant would be a large change over cost, but after 12 years you’d think the signs would be replaced with something more useful and continually wasting that space with a useless message would be costly enough in itself.
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